Different types of data collection

Different types of data collection : Surveys, Online tracking, Transactional data tracking, Online marketing analytics and Social media monitoring. Types are tyQuantitative data and Qualitative data. It is the information about customers and the needs, requirements and fulfilled by us. The data is collected by a tool also by analyzing, organizing and activating. The primary data is which is collected from the source and you will have to set the data. In business, the data is collected from the customer/audience. There is a difference between first-party data with the second and third parties. The data exchange can buy or sell the data and has a large number of points.

Steps for collecting data:-

1. Determine the information which is collected:- The detail of collecting data. Then the topic is decided to collect data. The goals are also important here to determine questions and answers.
2. Set timeframe for data collection:- We can start a plan for data collection. We have to establish the timeframe for data collection. Then gather data continuously this stage is to start and end data collection process
3. Collect data:- After the plan you can implement data collection and store/organize data in DMP. Checking the process continuously important processes and collects the data.
4. Analyze the data and implement findings:- After collection of data the time is to analyze and organize it. It will turn raw data into insight and enhance strategy.

Ways of collecting data:-

The collection of data includes the quantitative, primary collection and involves monitoring with customers.

1. Surveys:-
In this process you directly ask the customer for information.
Here we use to collect qualitative and quantitative data or both the things.
It is the list of quires and conduct online survey also.
The link can be shared on social media on your sites.
2. Online tracking:-
Here we have business applications and excellent tools for collecting the data.
If anybody visits the website they will create data points .the accessing process of data allows seeing how many people visited the site, how much time they were present on it and what they click.
3. Transactional data tracking:-
You sell goods in-store, online and give insight about customers and business.
The data come from the web store and its contrast with e-commerce.

4. Online marketing analytics:-

We collect the data through the campaigning and run on webpages, emails, etc.
Then we import information from offline marketing.
The software used for the advertisement will give you data on who clicks on add, what was the time, which device they used, etc.
5. Social media monitoring:-
It is the source of customer data you can monitor over brand and social media by searching.
6. in-store traffic monitoring:-
We gather insights from the monitoring of foot traffic by using the brick and mortar store.
The traffic counter will help people to come into the store throughout the day.
Here you can install the security systems with sensors and help to track customers.
We can install a security system with the sensors and help to track customer’s movement patterns in the shop.
The data is provided by sensors and then stored.

Types of data collection :-

Quantitative data:-
They are observed as well as measured.
The numerical representation and calculation are performed.
Example of the data on a number of students different sports from class that will give an estimate of the total number of students play which is a sport.

Qualitative data:-
They will represent the characteristics or attributes.
The attributes of data as honesty, cleanliness, and creativity.
This collected data is used by the student of the class and classified as qualitative.